Microsoft India not so keen to make tie-ups with Indian Smartphone OEM’s for Windows Phone Handsets

Written on:May 13, 2012
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Indian Smartphone manufacturers list includes companies like Micromax Mobile, Karbonn Mobiles, Spice Telecom, Lava and many other small OEM’s. Most of the smartphones developed by these OEM’s are based on either Android Open source platform or Java platform. With their smartphones they have dominated the low end and medium end segments locally. Handsets at affordable price with decent features is the main reason for their success. But according to the Microsoft India these OEM’s haven’t reached to a level of specification from which they can build a product based on windows phone Os.

Speaking to the press in Kolkata Mr. Bhaskar Pramanik, Chairman of Microsoft India said “these local players cannot offer the quality of user experience Microsoft wants to offer through Windows Phone devices. In India, manufacturers like HTC, Samsung and Nokia are selling non-US versions of their popular Windows Phone handsets. The Windows Phone requires a specification for the user experience. We want to give the same kind of experience that Apple has. This limits the number of manufacturers who can build a product around that. I think till they can design and build a product with that level of specification, yes it is a challenge for them.”

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